Purple shampoos were once saved for professional use only, but now products have been formulated for at-home use, meaning we can all benefit from their magic in between hair appointments. It sounds pretty basic, but that’s because it is. Think back to art lessons in elementary school: purple and yellow are opposite each other on the color wheel, remember? That means that the purple pigments that help make up these shampoos and conditioners will counteract and eliminate yellow tones. Purple care lines, like Nexxus’s Blonde Assure Color Toning range, come as a shampoo and conditioner set – to work double duty to restore color during shampooing, and then impart much-needed hydration to soften and smooth hair. It contains violet pigments that are deposited into strands in order to help tone and neutralize any brassiness, soothe any dullness and revive the overall color. Purple shampoo (and conditioner) is a product designed specifically for use on blonde, platinum, gray or bleached hair. Read them, and prepare yourself for gorgeous hair… What exactly is purple shampoo? We’ve answered all of those questions for you below, and pulled together a definitive list of all the ways to ensure you’re making your purple products work as effectively as possible. But how exactly do they work? How can purple products really banish brassiness? And what are the best ways to ensure you’re getting the most from them? True hair heroes, purple products can work wonders when it comes to restoring and reviving hair and making it look salon fresh – even when it’s been months since your last visit. Speak to anyone with blonde, platinum, gray or bleached hair and they will all agree that the most hardworking – and relied upon – product in their regular haircare routine is purple shampoo and conditioner. How to get the most from your purple shampoo
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